Leah Green, 22, An aspiring model who was rejected by leading model agencies for being a size 12, has beaten 200 other girls to be crowned Miss London. Although a size 12 is clearly not plus size - it is true to say that Leah is a more real and healthy representation of women in the UK.

Following the trend for size zero models Leah talks about her rejection by modelling agencies.

'I have tried to get into modelling,' she said. 'But I have been turned away as I'm apparently too big to be a regular model. I've been told I'm too fat and I need to lose weight. One agent told me I would have to work hard to achieve the gaunt look he was after.

The London College of Fashion graduate, who works as a design assistant at French Connection, said the industry was fixated with thin models and was responsible for many girls developing eating disorders.

'I helped out with London Fashion Week last year and many of the models looked like they were about to keel over and die,' she said.

A father spoke of the embarrassment his stepdaughter faced when she played the fitness game and was labelled fat.

'She is a perfectly healthy, 4ft 9in tall 10-year-old who swims, dances and weighs only six stone,' said the father, who did not want to be named for fear of embarrassing the girl further.

'She is solidly built but not fat. She was devastated to be called fat and we had to work hard to convince her she isn't.'

The game costs £69 and sold out very quickly when it recently went on sale. The player enters their height & the game uses BMI to calculate their level of obesity, placing them in categories such as 'underweight' and 'fat'.

Tam Fry of the National Obesity Forum called for children to be banned from playing the game, claiming the BMI measurement was misleading.

'I'm absolutely aghast that children are being told they are fat,' he said. 'BMI is far from perfect but with children it simply should not be used. A child's BMI can change every month and it is perfectly possible for a child to be stocky, yet still very fit. I would be very concerned if children were using this game and I believe it should carry a warning for parents.'

Nintendo said it would not be placing a warning on the game.

Yale university have entered into studies that show that more and more people are facing discrimination due to their weight, a problem which is so widespread it's often more prevalent than race & gender discrimination.

According to Yale there has been a 66% increase in the past decade, to include situations like healthcare and the workplace.

Sandy Schaffer of the National Association to Advance Fat Acceptance says she experienced this first hand.

'I was told point blank, that I was qualified enough and that I was smart enough and capable of doing the job, but they wouldn't offer me the job because I was too fat,' Schaffer said.

When asked if the employer was that blunt, Schaffer said, 'Point blank, those words.

Schaffer is now fighting back with the National Association to Advance Fat Acceptance. She's trying to get 'weight' and 'height' added to anti-discrimination laws.