The website will now be focusing more on how the site members provide support for each other. Anne Diamond said in their newsletter - “I just thought it was about time we stopped defining ourselves by the word “Fat” and went instead for what can really make a difference – Buddypower.”

She continues - “I originally called it Fat Happens because I wanted to remove the sense of blame, of failure. I wanted everyone to understand that fat happens to you in the same way that shi* happens in life – you just have to deal with it and get on.”

“But thousands of members have, over the last year, made me realise that the real strength of the website is the feeling of community, of beating fat (and the other problems in life) through the power of friendship.”

FatHappens has proved to be very popular with over 10,000 members worldwide so far. This is attributed to the buddying part of the site which is why the name has been changed to reflect this.

In the real world America would be classed as a woman of normal proportions - but in LA and the world of celebrity that she resides she is classed as curvy. Does living in such a looks obsessed bubble have an effect on how America feels about herself?

'There are time when I go to the gym and really try, and there are times when I just don't. Even if I wanted to be anorexic, I just don't have what it takes. After four hours of being anorexic, I'd be like, 'It's been a whole four hours. Feed me!'

She says; 'There's just way too much attention placed on the way we look. And I think it's hilarious when people call Jessica Alba and Eva Longoria curvy. Come on - they're not curvy. I'm curvy!'

Luckily for America she has landed a job that celebrates her individuality so she is not under the same pressure as other actresses to maintain an unnaturally slim figure.

'I've been really lucky. The role has prepared me to be exactly who I am and not to change. And what is normal now? Is it normal to be size zero? Starving yourself is not beautiful.'

Jane Feinmann of the Independent interviewed Professor Patrick Basham to get to the fact in this argument. He says there is no real evidence to back up the claims.

The claim, which states that half of the British population will be obese in 25 years time, makes many assumptions which have yet to be confirmed as fact. For example every overweight child will have to become an overweight adult and every overweight adult will have to progress to obesity for the figures to be true. There has been no research to prove this is the case.

So what about the adults that will all become obese? In 1997 the BMI classification of being overweight was changed from 27 to 25. Overnight millions of people previously classed as normal suddenly sat in the overweight category, and based on the epidemic claim they will all become obese. So although it is true that Body Mass Index statistics show a significant increase in overweight adults over the past decade this is an extraordinary case of moving the goalposts.

The 23 models featured (21 women & 2 men) have all experienced breast cancer and are at varying stages of recovery. Dressed in the latest styles with their hair and make up beautifully prepared, the models sashayed down the catwalk to show that there is a future beyond cancer and you can still look good and feel great.

Fashion is an industry which has high public appeal and press coverage so it is a great way to raise awareness to a well deserving charity. This year the special catwalk show raised an amazing £517,000, while an additional £400,000 was raised by QVC shopping channel through online sales during the live airing on their TV channel.

So have the more voluptuous among us found a new male voice to promote the importance of self acceptance? Chico would like to think so, he says; 'As far as size zero is concerned, it’s a real epidemic and it’s a real problem – as far as what I wanted to do, I just wanted to bring power to the curvy lady’.

The idea for the song came last year when Chico was starring with actor John Clegg in a pantomime in Brighton. Chico was unimpressed as Clegg stared at a particularly slim woman passing by.

‘Some guys like their women slim and fast, but I like them swervy curvy shaped like an hour glass’.

And so a song was born…

It would be fair to say that Chico is not an obvious spokesman for the larger lady with his toned physique which obviously takes some man hours to maintain. It is clear, however, that he is a man of conviction who is prepared to put his money where his mouth is – much of his work including a BAFTA nominated short film is largely self-financed.

As a father to young daughter Lalla-Khira, what also concerned him was hearing young schoolgirls in the north London suburb where he lives discussing their weight and comparing diets at such a young age. With a young fan base, it is perhaps understandable and natural that Chico should want to reach out to them with a positive message.

‘I’m not here to diss anybody who’s a size zero. Some ladies and girls are naturally thin, it’s in their physical make-up. But if you’re meant to naturally be a size 14, and because of peer pressure and the media you’re trying to emulate your Hollywood hero, it’s just not healthy.' - Well said Chico. Particularly as the fashion industry has moved on rapidly (in some areas) and there are now the resources to look and feel great at any size, such as Curvety.com.

I don't want to imply that there is a an ulterior motive at all, but with the size zero issue being so hot at the moment it also makes for a lot of potential female fans. Following in the footsteps of Mika, currently riding high in the charts with 'Big Girl (You Are Beautiful), it is definitely a proven way to get a public reaction.

The band wagon may be rolling but it is hard to doubt that Chico’s commitment to the issue is serious. In addition to a record-breaking attempt tour of the country in a suitably named Stobart lorry to raise awareness of the dangers of extreme thinness, profits from the new single will go towards eating disorder charity B-eat.

This look is a real winner for plus size women as wearing shades & variations of one colour is guaranteed to give a flatteringly tall & slim silhouette. Try wearing separates in different finishes like this sexy stretch satin shirt paired with this sleek chiffon skirt.

The look can be taken one step further by adding contrasting pattern & decoration such as this black velvet wrap top with a stunning burned out pattern to the neckline, paired with a contrasting black lace skirt.